05 Aug

Marketing Manager/Executive

CV-Library, Garforth, City and Borough of Leeds
INTRODUCTION TO WASTECARE

Established in 1980, the WasteCare Group now employs over 500 people based at 9 regional service centres and 7 recycling facilities throughout the UK. We collect and recycle over 200,000 tonnes of hazardous and difficult waste, on behalf of over 20,000 organisations annually throughout the UK. We’ve been recently listed in the Sunday Times Fast Track 100 for companies with the fastest growing profit and we’re looking to set our sights even higher in 2019.

Our growth and success are due to our commitment to providing our clients with a first-class service combined with the highest environmental standards. As a private company, we are continually investing in innovative technology and sustainable growth. This has enabled us to combine a deep understanding of our clients’ requirements with a uniquely flexible service that can be readily tailored to any organisational requirement, within an evolving market and ever-changing regulation.

To drive our growth, we are always looking for the best talent to join our teams across all our divisions. We are currently looking for a Marketing Manager/Executive to work out of our head office in Garforth.

THE ROLE

This is an exciting role with huge potential, as we are now entering our growth phase, we’re looking for a marketing manager/executive to own, develop and deliver our marketing strategy. We’re a complex business with many brands segmented by industry and specialist service types, so we need someone with experience devising B2B campaigns to target a range of services to both wider and discrete audiences.

This is a new role, so we want to work with you to build our marketing strategy and role; this may include building a team around you, including a junior designer for digital and print collateral and website updates, defining budgets and deciding how to maximise ROI.

You’ll need to be comfortable working with data, segmenting our customer base and devise multi-channel digital marketing campaigns. We’re a large organisation with a small business ethos, so you’ll thrive working in a fast moving, challenging environment. You’ll be hands on, from updating our website content, working with design agencies to produce internal and external collateral to working with our sales and CustomerCare teams to make sure that our message is consistent and on brand.

The types of things you’ll be working on:

» Owning customer communications

» Supporting the sales and CustomerCare teams with lead generation/prospecting

» Taking responsibility for our web presence and various websites

» Delivering the digital marketing strategy to include maintaining and updating the website and keeping in mind SEO best practice to ensure traffic is driven organically

» Creating, developing and maintaining our social media strategy

» Deploying successful marketing campaigns and own their implementation from idea to execution

» Create a communication and content strategy

» Editing sales and marketing collateral, creating relevant visuals and refreshing regular case studies with clients

» Managing customer and prospect data in our bespoke systems to ensure accurate data for campaigns and reporting

» Managing the creation of brand related imagery

ESSENTIAL REQUIREMENTS

» Ideally educated to degree level in a marketing related discipline

» Extensive B2B marketing experience in diverse markets, industries or products

» Experience designing and implementing marketing strategy and campaigns from scratch

» Excellent IT skills with strong skills in analysing data, identifying trends and opportunities

» Able to multi-task, work in a small team with strong communication and organisational skills

» Ability to copywrite and have an excellent command of the English language

BONUS POINTS

» Experience of PPC and SEO

» Design experience

» Experience with the Adobe Creative Suite products

PERSONALITY TYPE

» PASSIONATE – We’re the best & most forward thinking waste management company because we care about our colleagues and our customers. You’ll be passionate about delivering an exceptional service.

» PROVOCATIVE & CHALLENGING – we’re always looking to improve and don’t always see the best way, if you think you know a better way, we want to know.

» DETERMINED – Things aren’t always easy and change is hard, but we need to keep evolving. You’ll want to see things through to completion, even when the going gets tough.

» GROUNDED – We’re down to earth and straight talking, this isn’t a glamourous industry, but it is fascinating and you’ll need to be comfortable dealing with a wide range of personalities.

» INTELLIGENT – Our business is complicated and you’ll need to be able to pick things up quickly, even when they’re new concepts.

WE OFFER

» A genuinely interesting, varied and fast-moving work environment

» 22 holidays plus bank holidays when you start, with 1 additional for each year with us (capped at 27)

» 5 additional holidays in your 6th year with us

» 10 additional holidays in your 11th year with us

» Flexible working - with a focus on results

» Death in service benefit – 2 x your annual salary

» Contributory pension scheme and we’re working towards a salary sacrifice option

» Discounts on our recycled IT and domestic appliances

» Opportunity to devise and implement your own bonus structure

» Direct access to senior managers and our founder in an open plan office